Commissioned by the British Beauty Council with research provided by world-renowned Oxford Economics (OE), The Value of Beauty report was the first of its kind focussing solely on the impact the beauty industry has on the UK economy and it provided a benchmark from which all future analysis will be measured. My role was to take the economic detail provided by OE and give it a beauty make-over creating a more editorial look. I revisit this project every year. (Note the 'equals' sign masthead.)