South London and Maudsley NHS Foundation Trust approached me to set up a sub-brand for their 'National Services' offer that could work within the stringent NHS brand guidelines. I commissioned and built a photo library of in-camera anonymised images to preserve patient privacy. I identified a rich source of images created by patients in art therapy classes – an economic way to create cover designs for the 20+ Service brochures. I also designed leaflets, event stands and banners. I was responsible for producing their annual 100pp Services Directory – an authoritative reference piece for referrers – as well as many other pieces of collateral.