South London and Maudsley NHS Foundation Trust engaged me to develop a sub-brand for its National Services offer, working within strict NHS brand guidelines. I commissioned an anonymised photography library to protect patient privacy and identified patient-created artwork from art therapy programmes as a cost-effective visual resource, used across 20+ service brochures. I also designed leaflets, event stands and banners, and produced the annual 100-page Services Directory, a key reference tool for clinical referrers.