Athlete Lab is an indoor training facility for serious cyclists and triathletes with sites in London, Singapore, and Sydney. Founded by two partners with a financial services background, the brand taps into the cycling boom. I developed a launch campaign for the London Lab – including posters, fliers and online marketing.

I regularly collaborate with the British Heart Foundation, creating everything from PowerPoint templates and social media assets to reports and advertising. With their newly revised and highly detailed brand guidelines, I focus on bringing consistency and clarity to every output – ensuring not just strict compliance, but designs that feel vibrant, accessible and impactful across all channels.

A promotional sales piece created for a coin dealer based in St James's in advance of this Chinese vault protector coin coming to auction. The book was in English one side but could be flipped to be read in Mandarin on the reverse.

I specialise in designing cases for support that inspire donor confidence and secure major funding. From my benchmark work for the Medical Foundation for the Victims of Torture to projects for the Royal Society of Medicine, Asthma UK, Sightsavers, UN Human Rights and more, I translate complex needs into clear, compelling and visually engaging appeals.

The British Beauty Council commissioned me to design this recent report focussing on the varied experiences of those working in hairdressing with a view to shining a light on some of the developments that have shaped the industry over the last decade.

I was commissioned to design and produce this volume of gold and silver Islamic currency – a sample from over 20,000 coins called the Great Dynasties Collection. The book explores the richness and diversity of coinage in the Muslim world including rare and much coveted items from Spain and north Africa to central and south east Asia. It was used to promote the sale of the much larger collection.

Creative United is a CIC established to enable the growth and development of the UK’s cultural and creative industries. They do this by offering finance packages to creative companies, aspiring musicians and the art-buying public. Take it away is one of those packages and offers 0% finance to those wishing to buy musical instruments. I have worked with Creative United to develop a number of campaigns for Take it away over recent years including developing the 'Blue Note' brand look and feel as well as headline writing.

The Institute of Ismaili Studies commissioned an original hand-scripted artwork by Mehrdad Shoghii, delicately finished with gold leaf. The Institute charged me with creating a limited edition print run that stayed true to the original. The challenge was reproducing the gold leaf without losing its brilliance or detail. The finished poster combined traditional production techniques with contemporary digital methods. 

British Beauty Week (BBW) is an annual, multi-day event organised by the British Beauty Council celebrating the UK's hair, beauty and wellness industry by showcasing innovation, discussing key topics like sustainability and diversity and connecting brands and consumers through various activations nationwide. I created the BBW logo, brand assets and contribute to the marketing of this event each year.

A retrospective of Jocelyn Merivale's life as an artist lovingly curated by her husband, John. It was a privilege to work on this and I hope the result was a fitting tribute to someone who dedicated their life to art as well as cherished book of memories for her family.

Commissioned by the British Beauty Council with research provided by world-renowned Oxford Economics (OE), The Value of Beauty report was the first of its kind focussing solely on the impact the beauty industry has on the UK economy and it provided a benchmark from which all future analysis will be measured. My role was to take the economic detail provided by OE and give it a beauty make-over creating a more editorial look. I revisit this project every year. (Note the 'equals' sign masthead.)

Sue Ollemans is a specialist dealer in oriental works of art, with a particular focus on antique jewellery. Over five years, I partnered with her to style and design catalogues, retouch imagery and art direct her website – bringing consistency and elegance to the presentation of her collection.

Treasures was the annual catalogue published by New York antiquities gallery, Antiquarium. I produced the catalogue for four years. The proprietor said of the first redesigned catalogue, "Not only is it a beautiful catalogue, but it is probably the most effective and successful we’ve had in twenty years."